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RE: Three year anniversary!
I agree completely, the server needs a bit of lore, nothing too expanding or complicated, just enough to get going and make some interest in RP. It then needs a smaller area, maybe not as small as 1.0 but not as big as 2.0. And anybody creating a town needs to build them pretty close to each other. Rules can be made for how a town gets made. Give somebody the power over a few minecraft server websites to make a few posts and keep them rather updated and functioning, bumped to the top a few times a day maybe, I know it's not much but that does actually attract a few players each time it goes up.
Advertise it as a server you can't find anywhere else and hopefully once it gets going people will see what we all see in the server.
Don't force the RP.
That was the cool thing about 2.0 and such, put RP in the posts and advertisements but don't just advertise for RP. In 2.0 I could go around and do what I wish to do whether it made sense in the game or not, but if I wanted to I could go to an area where more RP was taking place and join in on the fun.
Starting new like this would take a lot of time to get a larger community going (larger being around 2.0 size), but it could be done if the nations/towns did the right thing. Not necessarily always fighting each other, infact less that, but keeping a goal for the players. Letting their town members work on town/nation projects, actually creating those projects, and just creating a server full of things to do no matter what nation/town you live in.
Say you start the server and the map is only 2000 x 2000, that means typically most towns will be able to be a few hundred to 900 blocks away from the spawn in any direction (if the spawn is at 0 x 0).
Also a large area of the world will probably be an ocean in one of the directions from the spawn so nations and towns will be created probably on three sides.
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